Shopify customer segmentation
Segment Shopify customers into six clear stages
Customer Story groups every customer into Prospect, New, Active, VIP, At Risk, or Churned from real purchase behavior. Auto defaults work out of the box. Growth and Scale can customize Manual thresholds.
30-day free trial · Works with any Shopify store
How this helps your store
Stop treating every buyer the same. Prioritize welcome, VIP care, and win-back from one live view of customer health.
What is customer segmentation for Shopify?
Segmentation groups customers by how recently they bought, how often they buy, and how much they spend. Instead of treating thousands of buyers the same way, you focus on the groups that move revenue.
Building this by hand means exports and constant cleanup. Customer Story builds and updates segments automatically, without rewriting Shopify tags.
Your six customer stages
Every customer lands in one stage from purchase behavior.
In your list, but has not ordered yet. Welcome offers work here.
First purchase was recent. Push for a second order while interest is high.
Buying on a healthy schedule. Cross-sell and loyalty fit this group.
High spend and order count. They stay VIP even between big purchases.
Used to buy, now overdue. Win them back before they churn.
Quiet for a long time. Stronger re-engagement or quieter nurture.
Auto mode vs Manual mode
Start with Auto. Switch to Manual on Growth or Scale when your repurchase rhythm does not match fixed windows.
Auto mode
All plans
- New: first order within 30 days
- Active: last order within 90 days
- At risk: last order within 180 days
- Churned: last order older than 180 days
- VIP: 5+ orders and $500+ lifetime spend
Manual mode
Growth and Scale
- Uses your store's median order cycle
- Customize at-risk and churned multipliers
- Set VIP spend as a top % of lifetime spenders
- Ideal for rare-purchase or high-frequency stores
Full setup guide in our Segmentation docs.
How Customer Story segments automatically
Automated from day one
Stages fill in when you connect your store. No rules to write for Auto mode.
Manual mode for your rhythm
On Growth and Scale, tune thresholds to your median order cycle for furniture, seasonal, or consumables brands.
Always current
Stages update as orders sync and as time passes. No tag cleanup.
Clear priorities
Your dashboard surfaces who needs focus today, not a dump of every customer.
Act before churn
At-risk buyers show up while a win-back still works.
See your customer segments free
Install Customer Story and watch customers sort into six stages. Auto mode works instantly. Growth and Scale unlock Manual thresholds.
Installs in under 60 seconds · Works with any Shopify store
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